SCHOOL OF STRATEGIC COMMUNICATION
CONNECTING THE DOTS BETWEEN FAITH, CALLING & CREATIVITY
02 APRIL - 27 JUNE, 2023
We’ve all heard stories where small, seemingly insignificant elements, redressed the balance and changed everything. Like the case study about an inexpensive survey in Uganda that explained the cultural reasons AIDS was spreading so fast. Because of that simple survey, Uganda was able to turn the tide on AIDS infection through a targeted media campaign. Or more recently, how Theaster Gates, a Potter, is leveraging the power of creativity, cultural capital and art to revive a once dying community in Chicago.
Shining God’s light and truth in dark spaces often starts with small steps and a commitment to keep things moving forward. Something all of us can learn how to do.
The School of Strategic Communication is a three month program designed to teach and equip you with the knowledge and tools you need to be a clear voice of truth in the world. During the school, you will practice how to leverage the power of communication and creativity to influence
change in the world.
Throughout the course, you will receive hands-on teaching taught by experts in marketing, branding, research, and communication. Weekly assignments and projects will provide you with immediate, practical application and in the final two weeks, your class will work in teams to create cutting edge solutions for a selected issue, project or organisation.
You will receive hands-on teaching from experienced experts who integrate knowledge, skill, principles and creativity in real-life situations. Topics include: Marketing, Storytelling, Branding, Research, Co-creating with God and more. All content is carefully curated, and presents ample opportunities for application in a wide range of communication disciplines
Your personal character plays a vital role in your overall calling and life. Throughout this course you will be encouraged to pay careful attention to your character building and growth, challenging yourself to practice what it means to love God with your heart, soul and mind, and your neighbour as yourself.
Collaboration and Co-Creation with God and one another is highly emphasised on this course. So throughout the your time you will learn about roles, accountability and practice what it means to be a creative team player. You will learn how to interact with others and build healthy, dynamic relationships with your team members.
You will be encouraged and challenged to sharpen your skill(s) to produce relevant, creative and high quality work that can hold it's own on the world stage. The weekly assignments and projects will present more than enough opportunities for you to grow your skill.
Worship and prayer are integral aspects of our daily life. Engaging in these allow us to grow a deeper passion for God and seek revelation of God's heart and purposes for the world. It is a place to get nourishment, encouragement and freedom as we co-create and join in his redemptive work .
You will be part of a relationship-oriented and multi-cultural community, this means meeting new people from around the world and forming relationships and making friends that can last a lifetime.